About IDEA Score


The Inclusion Diversity Engagement Awareness (IDEA) assessment provides an overview of an individual’s cultural awareness and views. Individuals can track and improve their cultural competency levels through the IDEA Score program, which highlights how individuals’ experience and backgrounds affect how they interact with those around them. The IDEA Personal Development Plan provides activities, education, and self-reflective opportunities to increase these key areas of growth. The IDEA Score is intended to work with the pace that the individual sets.

Overview of IDEA Assessment:

The assessment is important in highlighting an individual's beliefs and desires on how they want to interact with diverse cultures and backgrounds while highlighting what they actually do in practice. However, as you take steps to be more inclusive, it is important to recognize this as an ongoing process, a continuum of growth, and the practice of these steps should be applied to the various dimensions of diversity.


Diversity is understanding, accepting, and valuing differences between people of different identities, experiences, and cultures. Inclusion is about creating a collaborative, supportive, and respectful environment that increases the participation and contribution of diverse people. This section assesses the type of environments in which an individual lives and their general interaction with diverse groups or people. It asks questions on how important diversity is to an individual and then compares your answers to the type of environments and people you interact with in the real world. This section is important in assessing if there is a gap between beliefs and their actions.  


Engagement is used to describe the active, intentional, and ongoing interactions with diverse cultures and backgrounds. It assess the extent that you interact with different cultures and backgrounds through various cultural spaces and people. It also assess how a person engages with different perspectives and the extent to which they invite or encourage others to engage with different cultures and perspectives.


Awareness is act of being conscious of a situation or fact. It assesses the various media platforms a person uses to gain knowledge of different people and cultures. It also assesses their knowledge of their own identity in social and political structures and it how it relates to other identities. It is important in recognizing one’s own identity and how it might relate to other identities.

IDEA Score Development View Continuum

This continuum is our approach to creating a starting point for internal growth. It starts by first acknowledging the self and exploring identity formation within the cultural context. Next, we take a deeper look at our socialization process and how norms, media consumption, and interpersonal engagement feed our perceptions and outlooks of differences. The continuum will help you develop the ways you interact with people and environments from your inside out.

Transactional View

The transactional view is when you are aware that other cultures exist around you, but you are not aware of the nuances in their history or anything beyond general information. Most interactions are transactional and often in the form of consumption (i.e. food, knick-knacks, visual representations) in ways that are not very deep and are short-lived.

From this viewpoint, you have a strong commitment to your own world view that may or may not be conscious. Your belief systems are rooted in your experience, background, and upbringing even if it may or may not be conscious.

Knowledge-based View

In this view, you are aware of and acknowledge different cultures in their traditions, histories, and ways of being. You do not actively seek to impose your worldview on others or solely function from your worldview but rather, you try to treat everyone the same. You are often looking to learn more about others while finding the universal connection amongst us.

Transformation View

The transformation view acknowledges and respects other cultures and perspectives. In a non-hierarchical way, you see how your culture and your perspective is just one of many. You listen and acknowledge these perspectives in an open and inquisitive way. You advocate for initiatives that increase diversity, inclusion, and equity.

From this viewpoint, you are aware of your own cultural, self, and personal worldview and actively interrogate how it may affect your perspective of others. You are aware that different things may be interpreted differently in other settings and are willing to learn and acknowledge the repercussions when things may not be perceived as intended.

Reciprocal View

In this view, you are able to view a single perspective from multiple frameworks in order to better understand a situation. You see value in different cultures and perspectives and actively seek to expand your knowledge of these realms.

You are comfortable with your own culture and core beliefs. You are intentional and aware of the cultural context that you are in.